5 Reasons Your Small Business Should have a Website
As a small business owner you may believe your business can't benefit from having a website or that a website is not within your budget. Maybe because you don’t use a computer, you think your potential customers or clients don't either. What if your potential customers know your business and what you can offer, but they can’t reach you? This is just one of the many risks you take by not having a website for your business.
According to Google, 88.5% of the population in Canada are internet users. Not only is the majority of the population online but more Canadians are spending time using the web then ever before. In 2016 Studies have shown that on average 34 hours per week or approximately 5 hours per day and spent surfing the web. The average time online increased by 2 hours per week from the previous year.
These 5 reasons are proof your company needs a professional website, no matter what size your business.
1. A website provides your business with credibility and legitimacy.
Believe it or not, most people search the internet for a product or service before a purchase to check credibility first. If your business is without a website, you're missing out on opportunities for customers to establish who you are and if they want to spend money with you. If you don't have a website your potential customers will most likely go to one of your competitors. To put it plain and simple, not having a website is bad for business.
2. Having a website saves you money.
A website is the best marketing tool. You can save money on printing, postage costs, radio ads, flyers, specials, newsletters, and other mailings. A website provides your business with a much larger outreach to all your potential customers and clients then print ads. Having a website gives you an automatic internet presence. Think of it as an online billboard. A website instantly enables your business with an opportunity to introduce people to your products and/or services and how to find you.
3. A website is available 24 hours per day.
Your website runs 24/7 without any supervision. Since your website is operational around the clock, from the convenience of the local coffee shop, couch, or their muskoka chair your customers and clients can easily access your website. You can be communicating to your customers even while your closed.
4. The internet is the modern day Phone book.
Almost everyone uses the internet to get information - even local information. Your potential customers are using their Smartphones and tablets to decide where to go and what to purchase. A website is visible to all your potential and current customers/clients. You will no longer be tied to the limited geographic exposure of the yellow pages or the phone book.
5. A website strengthens your company image.
Your website can (and should) capture the spirit and vision of you and your company. The Internet also presents the opportunity for a small-business to portray itself as a big business. A business website is a great way to showcase your work or products. Having a place on your website for a portfolio or image gallery shows your potential customers what makes your business stand out and why they should hire you or buy from you.